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Trendsetting ASF
ASF Interiors' thoughts on trends, breaking rules, and creating unforgettable spaces.


The Hunt for the High-Stature: Preparing for High Point Market
We’ll be taking you inside our favorite vendor showrooms for a real-time look at what’s trending, what’s timeless, and exactly what’s making its way into the Day Dreamer Decor shop.
Sienna Hostetter
Apr 202 min read


And the Gold Medal in Interior Design Goes To…
We aren’t known for playing it safe or following trends. We don’t do bland or catalogue-perfect design. We go bold, because your home is the structural witness to your life, and it deserves to be as iconic as the journey you've taken to get here.
Sienna Hostetter
Apr 62 min read


The Countdown to High Point Market (HPMKT)
On April 25, top artists, craftsmen, designers, buyers, and trendsetters descend on the showrooms of High Point. Follow ASF Interiors for insider access to this taste-making event.

Amanda Steinert Francfort
Mar 232 min read


The Ancestry of Objects: Custom Environments with a Narrative
Don't just decorate for a season; curate a legacy. When you lean into material intelligence, you secure a look that is immune to trends.
Sienna Hostetter
Mar 92 min read


The Death of the Accent Wall: An Obituary for Playing It Safe
It's time to gather, not in mourning, but in celebration. Today, ASF Interiors formally announces the end of an era. The accent wall, a relic of late-20th-century hesitation, is officially deceased. What began in the 90s as a hesitant flirtation with color has reached its inevitable end. Let’s be unequivocal: if a color, a texture, or a pattern is compelling enough for one wall, it is by the laws of intentional design, a non-negotiable for all four. The accent wall was, at it
Sienna Hostetter
Mar 22 min read


Responsible Luxury: The Biophilic Mandate
In this edit we explore how to move beyond mere decor and initiate a total biological takeover of your home. By leveraging biophilic design as a roadmap for responsible luxury, we bridge the gap between our interior sanctuary and the energy of the outdoors. Responsible Luxury Biophilic design is often misunderstood as just adding a plant. In reality, it is an energy shift that reconnects us with the natural world. Responsible luxury is no longer just about the price tag; it’
Sienna Hostetter
Feb 162 min read


Positioning is Everything: How to spice things up without leaving the living room.
If things feel a little boring at home, it might be time for a change in position. We’re talking about your furniture. In this week’s blog, we’re dissecting how a change in position can reignite your home’s spark. Learn how to ditch "Wall-Hugger Syndrome" with provocative angles, shop your own collection through a decor exchange, and finally weaponize your ceiling for a total architectural takeover. Try a New Angle: The Power of 45 Degrees Most people suffer from Wall-Hugger
Sienna Hostetter
Feb 92 min read


A Passion for Pigment: Design Your Dopamine Hit This Valentine’s Day ♡
With Valentine’s Day approaching, it’s easy to realize if the spark has gone out; not just in your routine, but in your surroundings. While the world is focused on fleeting gestures, at ASF Interiors we’re looking for something more permanent. We’re talking about Passion—not as a sentiment, but as a design philosophy. Consider this your roadmap to a better relationship—with your house. Here is how to fall in love with your space all over again: Falling in Love with Your Fou
Sienna Hostetter
Feb 22 min read


Perfectly Imperfect, Custom Interiors: ASF Interiors Cheat Sheet
Stop second-guessing yourself. Be bold. Trade bland for fearless ASF. It’s time to embrace beauty in the unexpected.

Amanda Steinert Francfort
Jan 121 min read


Bold and Bespoke: 5 Interior Design Trends Redefining Luxury in 2026
5 trends that will redefine luxury interior design in 2026.

Amanda Steinert Francfort
Jan 53 min read
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