Redefining Bespoke Design: Luxury is in a Brand’s Purpose, not its Price Tag
- Amanda Steinert Francfort
- Jan 19
- 2 min read
Updated: Jan 20
In this article you will read about:
ASF Interiors' deep-rooted involvement with our community through The Green Chair Project and Curated for a Cause.
Luxury brands driven by bigger purposes, like Phillips Collection and Jaipur Living that are changing lives through their artisanal craft.
It’s easy to get lost in the labels of high-end design. For ASF Interiors, the differentiator is found the purpose behind each piece. “Luxury with a conscience” is more than a catchy line, it’s one of the pillars of our brand. We believe every room should tell a story - and that story should be a force for good.
Design as a Force For Good
ASF Interiors is incredibly proud of our involvement with The Green Chair Project and Curated for a Cause. Essential to families in our community, The Green Chair Project reuses donated furnishings to renew the lives of neighbors recovering from homelessness or crisis. Having the opportunity to transform the homes of our interior design clients allows us to create something deeply personal for each homeowner. It’s this same sense of pride and dignity that we’re able to bring to families in need, through our involvement with these amazing organizations.
Exclusively Curated Partners
Our commitment to community extends to the partners with whom we choose to partner. We don’t simply pick brands for their aesthetic; we pick them for their heart.
Phillips Collection and Phillips Cares: Our friends at Phillips Collection don’t just create iconic furniture. Their Phillips Cares program supports Artisans with Abilities,” providing exhibitions and mentorship for artists with diverse physical and cognitive abilities.
Jaipur Living: Every rug from Jaipur Living represents the empowerment of over 40,000 artisans in rural India. By focusing on female artisans (who make up 85% of their workforce), they provide sustainable livelihoods and education in remote villages - turning their generations-old craft into paths for financial independence.
When you work with ASF Interiors, you are joining a movement that values craftsmanship, authenticity, and the life-affirming power of giving back.
This is such a meaningful perspective on luxury. I love how the focus shifts from labels and aesthetics to purpose, community, and impact. The work with The Green Chair Project and the intentional partnerships with brands like Phillips Collection and Jaipur Living truly show how design can uplift lives, not just spaces. It’s inspiring to see a studio lead with heart while creating beautiful, thoughtful interiors. Intentions always matters!
The companies Jaipur Living and Phillips Collection have been long standing partners with ASF Interiors. They have been a huge part of our growth and we are proud to stand side by side with them and sell their fabulous products on Day Dreamer Decor.